PEN International
Advocacy Organization Rebrand
Social Media Campaign
Website Home Page
Promotional Items
After Effects
Illustrator
Photoshop
Fusion360
PEN International rebrand covers logo and website design, marketing slogans, media campaigns, and promotional items.
Problem
Reinvent a pre-existing advocacy organization’s branding while preserving the original intent and values of the organization.
Solution
Curate a main logo with various sub-brand iterations indicative of the organization departments.
Use a fill in the ________ slogan for versatility and flexibility.
Brand Elements
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Brand Elements
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Brand Elements
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Brand Elements
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Brand Elements • Brand Elements • Brand Elements • Brand Elements •
Logo Redirection
Sub-Brands
Typography
Colors
Patterns
Redesigned the existing logo to one that is easily modulated and versatile to convey the organization’s purpose.
Created sub-brands, derivative of Pen International’s core values and promotions of literature and freedom of expression.
The brand’s visual identity is directly based on the organization’s brand identity seen throughout the sub-brand messaging.
Gallery below.
Digital Content
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Digital Content
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Digital Content
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Digital Content
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Digital Content
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Digital Content • Digital Content • Digital Content • Digital Content • Digital Content •
Social Media Campaign
Instagram Carousel
Website Home Page
Using the new Pen International slogan, “Write About It,” to represent the organization and foster engagement online as a hashtag and social media campaign.
Aligning digital content with the overall identity, messaging, and goals to ensure consistency and effectiveness.
#WriteAboutIt
The hashtag #WriteAboutIt for social media to encourage engagement and growth amongst any topic or current event.
The audience can fill in the blank with anything they choose, regardless of if it falls into one of the sub-brand categories or not. The goal of Pen International’s is to foster and liberate all writings–whether that be #WriteAboutCats or #WriteAboutGenocide.
Author Spotlight Carousel
Post highlighting a writer within the sub-brands of the organization. Showcasing the writer’s notable contributions to a given topic, and suggesting their writings to a ‘reading roster’ for the followers.
Gallery below.
Website Home Page
Landing page makes clear the organization’s intentions and purpose. Followed by a gallery of relevant news, using the sub-brands to promote the brand and bring awareness to current issues.
Animated preview below.
Promotional Items
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Promotional Items
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Promotional Items
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Promotional Items • Promotional Items • Promotional Items •
Informative Pen Holder
Pop it out and build it up pen holder. Sub-brands logo on one side, information on the other. Customizable order. Connected with tabs and slotting method.
Gallery below.
